My Spin: A win-win approach to higher education
The university understood it needed much more data, such as understanding when and why students might drop out of school. Students face a variety of hurdles during their journey; housing issues, personal problems at home or with an instructor, a bad grade, financial, marriage or other issues.
By Tom Campbell
Colleges and universities are under pressure from many directions, but perhaps none are more important and essential than student recruitment and retention. The competition for student enrollments is stiffening.
At its peak, in 2025, North Carolina had 120,990 high school graduates, but that number is projected to drop to 112,340 by 2030 because of the sharp decline in birth rates. Not only that, but the number of students opting out of enrolling in higher education is swelling.
